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As Director of Marketing for Zuma Lighting and Zuma Bollards, I have led the brand’s creative evolution, from redefining an established lighting company to building an entirely new bollard brand from the ground up.
When I joined Zuma Lighting, I spearheaded a complete brand transformation and digital overhaul. This included a full website redesign built to serve as a powerful sales tool for reps and distributors, complete with a modernized product library, interactive configurators, project showcases, and a clear articulation of our custom capabilities. I guided every facet of the redesign, from visual identity and messaging to digital strategy and content creation, ensuring the brand reflects the innovation and quality of our products.
At the same time, I created Zuma Bollards from scratch, shaping its entire identity, positioning, and go-to-market strategy. From naming and branding to product marketing, web design, and content strategy, I built a new brand presence that now stands as a trusted name in architectural security products.
Beyond design and creative direction, I lead cross-functional initiatives that align marketing with sales and manufacturing goals, overseeing campaigns, product launches, and digital assets that support growth across North America.
The evolution of Zuma Lighting and the creation of Zuma Bollards reflect my approach to building brands: blending strategy, design, and execution to transform ideas into market-leading platforms.
