LuxxEV is a premium brand creating high-end air fresheners designed specifically for Tesla interiors. When they first approached us, they had a logo and a vision. Our job was to take that foundation and build a full brand identity that reflected the sleek, modern, and luxurious character of their products.
We began with branding, establishing a clear identity that set the tone for everything that followed. From there, we designed and developed a custom e-commerce platform that showcased their products through a refined, user-friendly experience. Copywriting, photography, and videography worked together to tell a consistent story and highlight the details that make LuxxEV unique. Over the course of four intensive days of content creation, we produced a library of evergreen assets for the website and for use across social media and marketing campaigns. We then carried that identity into packaging design and construction, ensuring the physical experience matched the elegance of the digital one.
Beyond creative execution, we also oversaw the product launch, managing paid advertising and curating their social media presence to build awareness, drive traffic, and establish LuxxEV as a brand with presence. While the products were already designed, we created the identity, infrastructure, and storytelling that turned those designs into a brand built to last.
