As Producer, I oversaw all content production for Fuel Your First, a cross-platform campaign we developed with CLIF Kid to inspire children to embrace their first big adventures.
The campaign launched across Scary Mommy, The Dade, and Fatherly, anchored by four short films. The first featured Olympic skateboarder and CLIF ZBar star Sky Brown, captured surfing and skating at the iconic Venice Skatepark. The remaining three were user-generated shorts spotlighting real kids experiencing something new for the first time—climbing, camping, and surfing—each filmed in an authentic, documentary-inspired style.
I managed all stages of production from concept development and casting to on-set direction and post-production, ensuring every piece captured the campaign’s core message: encouraging kids to get outside, explore, and fuel their firsts.
